Our Story
Three Decades of Vietnamese Coffee Excellence
Where It Began
A Vision Born on the Vietnamese Coast
Metrang Coffee was founded in 1993 in Nha Trang, a coastal city in Khanh Hoa Province where the sea meets Vietnam’s renowned coffee-growing highlands.
Vietnam ranks as the world’s second-largest coffee producer. Yet much of its harvest leaves the country as anonymous, commodity-grade Robusta. Our founders saw something different — the potential for Vietnamese coffee to stand among the world’s finest origins.
That belief became our purpose. For three decades, we have worked to demonstrate that Vietnamese coffee, when carefully cultivated, processed, and roasted, deserves recognition and respect.
"Our coffee isn’t just blended—it’s crafted by generations of Vietnamese farmers."
WHAT GUIDES US
OUR PRINCIPLES
Quality Without Compromise
Every lot is hand-selected, small-batch roasted, and cupped at multiple intervals before it earns a place in our range.
Fair Partnership
We invest in the farming communities we work with through fair pricing, agronomic support, and lasting relationships.
Honoring Origin
We preserve and express the unique terroir of Vietnam's Central Highlands in every cup we produce.
Craft & Consistency
Three decades of refined roasting profiles ensure that every batch meets the same exacting standard, year after year.